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Roulons et golfons pour la fondation Saint-Louis-du-Ha!
Bike rides in march
Sign up with Facebook But, if you'd still rather sign-up without it, no problem. It looked good to have an American! He took part in the race. Coming from the cycling milieu, the American was an early inventor 6 who developed technological innovations, whereas the Frenchman, an outdoor activity enthusiast, positioned himself as an event promoter and specialist.
Socal mountain bike rides
Nonetheless, Fisher made the effort to travel to France in order to stimulate the development of mountain biking in the Old World 7. The French car brand was undergoing an active observation phase at the time: it wished to assess the market potential of mountain resorts, yet feared a rapid dwindling of initial enthusiasm.
The Paris Show confirmed, however, the interest of other industrialists and sponsors, such as the St Etienne bicycle manufacturers Mécacycles and Gitane. In presenting the mountain bike as user-friendly, ecological, economic and entertaining, as well as being adapted to public demand, multipurpose and comfortable, he was anticipating a threefold urban development, as in the United States at the time, i. Yet in spite of such perspectives, the optimism of Stéphane Hauvette was met with reticence among the industrialists.
The general idea was to have several options, whether in leisure or competition, by valorising events, particularly in medium and high-altitude mountain resorts.
As member subscriptions were insufficient, however, to ensure the implementation of such a programme, Hauvette offered cycle industrialists a financial agreement whereby the AFMB would issue certification for the cycles they produced in return for a fee.
A few partners such as the Ateliers de la rive in Saint Chamond, which developed the Vitus tubes, showed an interest in early and were willing to pay five thousand francs Yet despite an active promotional campaign, the cycle industry adopted a somewhat wait-and-see attitude.
In addition, a summer challenge, including 15 competitions in tourist resorts by the sea, in the mountains, in the country or in cities, was contemplated between 1 June and 30 September.
The budget announced late was thus five times higher and reached almost 2 million francs And yet, industrialists responded only with extreme caution to the different proposals. They were undoubtedly also sceptical about the transparency of the economic model Hauvette was setting up. Relations with the press and search for sponsors were, in fact, kept separate from the AFMB and carried out by an independent agency called FLASE whose President was none other than Hauvette himself While cycling was said to be the favourite choice of activity for men Equipment, which was often heavy and not very reliable, was difficult to find at traditional retailers who were, as yet, unfamiliar with the product.
For some, the only solution was to import their vehicle, or even bring it back with them, from the United States. A small number of artisans, such as Raymond Crozet 19produced only a limited number of their early mountain bikes.
Peugeot and MBK were just starting to take an interest in the sector, but investment remained hesitant. Sales at the time reached roughly units Yet, while the event format launched one of the major features of the future mountain bike mass phenomenon — trail riding —, it attracted only a mere handful of AFMB members and four Swiss people. In the same way, the French championship project of fifteen events in fifteen different resorts, planned for the summer, quickly fell through due to lack of material and financial means.
Finally, a number of resorts, such as La Plagne, hesitantly set up rental fleets, albeit with no well-known gathering or organisation. These resorts have bike fleets their visitors can use […]. Such fleets should enable us to guarantee between 50 and participants for each event.
The large number of holidaymakers in the Alpine regions should, moreover, guarantee a very considerable crowd of spectators. These people will be easily reached. Albeit not the only ones to do so, the Alpine territories contributed greatly at this stage by hosting several noteworthy events.
Cycling in Côte-d'Or
A ranking system for resort teams was likewise set up. Before long, the more modest resorts of the Massif Central, Jura and Vercors were hesitantly starting to develop the activity with a view to mobilising tourists beyond the winter period. Certain mid-altitude mountain areas, recently equipped with hostels for cross-country skiing but often empty due to low snowfall, were looking for ways to make these places profitable during the summer period.
Moreover, anything Alpine or to do with sliding is given more recognition and is more valorising. I set it all up in the same way as for cross-country skiing […]. The event, which took place in Villard de Lans, was also described as an unofficial world championship, since it was not dependent on any federation or international association As for the Vercors resort, it was relying on the publicity to launch mountain biking alongside cross-country skiing, and began placing specific trail markers throughout its territory.
As the first to become involved in large-scale rental activity and instruction, Serge Barnel already owned a rental fleet of over one hundred French brand mountain bikes Libéria, Peugeot, MBK. The first two retailers to dedicate themselves entirely to mountain bikes set up business in Avignon and Grenoble Increased demand meant that artisans such as Mécacycles in St Étienne and Ferraroli, the creator of very sophisticated equipment in Switzerland, were able to establish themselves on a market that continued to represent a niche in the cycle industry.
Infor example, Ferraroli produced, on a small scale, a model called California, which weighed less than eleven kilogrammes, an almost record weight at the time. This model proved extremely successful among racers, despite the different origins of the parts used to make it: a Reynolds frame with a Unicrown fork and fitted with a Stronglight chain-drive system, a Sachs-Sedis chain, Maillard freewheel, Rigida wheel rims, Michelin tyres, Diabolo hubs, Dia Compé braking at the front and Suntour XC Roller Came at the back, with Shimano derailleurs and levers.
The ratio was blown up from 20 to 26 inches. It was something that was all ready to jump and slide. I wanted to make BMX bikes to go along trails. I can remember taking kids down ski slopes to see how it felt. In France, everyone told me it would never work. Without exception! Excessively vigourless, conservative, lagging behind. I work with imagination and fantasy, and I try to take as many people as possible with me in my wild ideas.
It was more makeshift than artisanal. Sign of the times, the first full-scale mountain bike comparison test was even carried out in for the magazine Moto Verte green motorcyclewith six vehicles being tested by Didier Coste, future creator of the magazine Vélo Vert green bicycle The increase in number of speeds to 18 gave the rider better speed progressiveness and thus facilitated effectiveness on uphill slopes in particular.
At the same time, the invention of watertight bearings enhanced the durability of parts and reduced their maintenance equivalently. As for the Mavic Group, it developed ceramic wheel rims that enhanced braking capacity. The first mountain bikes in circulation on French soil were covered in pinks, greens, fluorescent yellows and purples, all reminiscent of the psychedelic movement of the s, of fun and the Californian symbolic Loret, Such changes in clothing served to heighten the distinguishing phenomenon under way between traditional cyclist and mountain biker.
The transformation that protective gear underwent followed the same logic. The worldwide leading company Bell, for example, mass produced the first hard shell helmet, specific to both mountain biking and cycling. John Tomac, a rising American star, was quickly sponsored by this world leader, as it launched production aimed at a market that was hungry for the mountain bike. Riders wishing previously to protect themselves had had to resort to wearing leather helmets, used in traditional cycling, or headgear from other sports that was not adapted, dangerous and now considered out of date.
Its future seemed guaranteed, however, since the activity already boasted technological viability, was adopted and promoted by a community and, finally, was organised spatio-temporally, as shown by the increase in number of propaganda events. And in July, as if to celebrate the new stage, the monthly magazine Jogging Internationalwhich ordinarily targeted active joggers, published a special issue on mountain biking, printing 20, copies of it.
Cycling in Burgundy
In September, the first show entirely dedicated to the activity opened in the Vincennes Floral Park, and the first specialised magazine, VTT Magazinemade its entrance the following month. In only four years, conditions were thus fulfilled for an even wider diffusion of mountain biking throughout France.
Such exceptional speed in the field of the history of sport, albeit undoubtedly less surprising in the marketing of the innovation, was undeniably due to the convergence of three factors.
On the other, it took root in the conviction, for tourist areas facing occasional crisis, as Alpine resorts at the time, that mountain biking may enhance their range of leisure activities. Last but not least, although equipment supply was one step behind the demand, it was nevertheless undergoing an intense phase of technological innovation which, through innovation, filiation, hybridisation and knowledge transfer, made it possible to catch up with the demand by launching onto the market vehicles that were comfortable, safe, efficient and in line with the expectations of the first wave of mountain bikers.
While the innovations themselves were far from having all been produced in the rather favourable context of the Rhône-Alpes sport and leisure industry Richard,it is nevertheless true that they greatly benefited from the visibility of the large events, both recreational and competitive, hosted by the ski resorts, thus reinforcing the importance of Alpine territories as the mountain bike location par excellence in the imagineries. Andreff W.